Top Shelf Sports Bar

Top Shelf was an idea I had randomly in my head one day and decided to try and make it come to life. I didn't have a specific purpose for the logo in mind at first. I've been a huge hockey fan for as long as I can remember, and I was inspired to make a logo around one of my favorite sports. I wasn't sure what I exactly wanted this logo to be made for, but when I shared it with a few others, they immediately said it had a sports bar vibe. So when I went to make mockups, I focused on that as the intended purpose. Kept it black and white and shades of grey for simplicity and to help integrate the stick into the name itself.