Story Realty

Melissa Story is a realtor in Wisconsin who was looking for a logo of her own. She wanted to implement her last name into the design and make it something memorable. Her unique last name was fun to work with and I knew I wanted to use a book in the logo somehow. Initially, I had versions of the logo that were interpreted as religious and "too churchy", so I decided to change the appearance of the book and its perspective and add a cityscape instead of just a house. I chose the color blue because it invokes trust and loyalty.