Persistence Tackle Co.

Persistence Tackle is a veteran-owned and operated fishing/jig company. Brittany Taff, owner, has been fishing since she was little and loves to spend time out on the water casting a line. Along with Brittany's love for fishing and the outdoors, her commitment to service is something she prides herself on and holds close to her heart. I tried to combine these things into one cohesive design by choosing a patch-style design, fishing imagery, and classic red, white and blue colors. I also presented a circular option as well.